Unlocking Value Through Better Questions.

We help B2B companies uncover hidden value by addressing human, team, and organizational friction to design tailored solutions that drive success and reduce churn.

A group of four people engaged in a meeting inside a modern conference room. One person is standing and presenting at a whiteboard filled with a pie chart discussing 'UGC Types', while the others are seated at a table. Laptops and documents are in use, with a large screen displaying an online interface in the background. The room has acoustic wall panels and a neat, modern design.
A group of four people engaged in a meeting inside a modern conference room. One person is standing and presenting at a whiteboard filled with a pie chart discussing 'UGC Types', while the others are seated at a table. Laptops and documents are in use, with a large screen displaying an online interface in the background. The room has acoustic wall panels and a neat, modern design.

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A man in a suit is working at a desk with a dual-monitor setup showing SEO presentation slides and data charts. The office environment is bright, with natural light coming from a nearby window, and a Rubik's cube is placed in front of the monitor.
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Unlocking value through understanding human dynamics.

Friction

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