Typical Stuff, Delivered Atypically.

We help B2B companies identify and resolve friction to enhance success and reduce churn.

Customer Pain Insights
Sunlight streams through overhead beams, casting shadows on a wall featuring a prominent sign with bold red letters stating 'GOOD BUSINESS'. The environment appears to be indoors with modern architectural elements and minimalistic decor. Potted plants and furniture create a relaxed, professional atmosphere.
Sunlight streams through overhead beams, casting shadows on a wall featuring a prominent sign with bold red letters stating 'GOOD BUSINESS'. The environment appears to be indoors with modern architectural elements and minimalistic decor. Potted plants and furniture create a relaxed, professional atmosphere.

Decoding customer pain points to drive effective solutions and improve satisfaction and retention.

A group of four men in business attire are gathered around a table, examining documents laid out in front of them. They appear to be engaged in a discussion or meeting, with focused expressions and attentive body language.
A group of four men in business attire are gathered around a table, examining documents laid out in front of them. They appear to be engaged in a discussion or meeting, with focused expressions and attentive body language.
Two people are engaged in a conversation at a wooden conference table in a room with exposed brick walls. One is an older man in a suit and tie, holding a notebook, and the other is a woman with long dark hair, using a laptop. Both have coffee cups in front of them and are smiling.
Two people are engaged in a conversation at a wooden conference table in a room with exposed brick walls. One is an older man in a suit and tie, holding a notebook, and the other is a woman with long dark hair, using a laptop. Both have coffee cups in front of them and are smiling.
Team Dynamics Analysis

Understanding team interactions to foster collaboration and enhance overall organizational performance.

Aligning Product Strategy

Designing solutions that align products with market needs and customer expectations effectively.

Done in a Day.

Uncovering hidden value through human-centered consulting solutions.

A graphic with text reading 'Exploring Opportunities for D2C Startups in the Post-COVID-19 World.' It features a target with an arrow, a computer monitor displaying an upward graph, a calendar, a rocket icon, and a clipboard with colorful sticky notes.
A graphic with text reading 'Exploring Opportunities for D2C Startups in the Post-COVID-19 World.' It features a target with an arrow, a computer monitor displaying an upward graph, a calendar, a rocket icon, and a clipboard with colorful sticky notes.
Team Dynamics

Aligning teams to enhance organizational performance and success.

A wooden table with various items arranged on it including a crumpled piece of paper with the words 'Marketing Strategy', an iron, a pot plant, three markers, and two books. One of the books is titled 'A Designer's Guide to Marketing and Pricing'.
A wooden table with various items arranged on it including a crumpled piece of paper with the words 'Marketing Strategy', an iron, a pot plant, three markers, and two books. One of the books is titled 'A Designer's Guide to Marketing and Pricing'.
Customer Pain

Decoding customer issues to drive effective business solutions.

Two people are sitting at a wooden table, engaging in a discussion. A laptop is open, displaying a statistical dashboard with charts and a world map. Several smartphones and notepads are scattered on the table. The focus is on the person's hand gesturing in conversation, indicating active engagement.
Two people are sitting at a wooden table, engaging in a discussion. A laptop is open, displaying a statistical dashboard with charts and a world map. Several smartphones and notepads are scattered on the table. The focus is on the person's hand gesturing in conversation, indicating active engagement.
Two people engaged in a discussion in front of a whiteboard. The whiteboard has sticky notes with various categories like 'User-Generated Content' and 'Engagement', each with subcategories noted beneath them. One person holds a marker and an eraser, while the other listens attentively.
Two people engaged in a discussion in front of a whiteboard. The whiteboard has sticky notes with various categories like 'User-Generated Content' and 'Engagement', each with subcategories noted beneath them. One person holds a marker and an eraser, while the other listens attentively.
Product Misalignment

Designing products that truly meet customer and team needs.

Churn Signals

Identifying churn as a signal for deeper organizational insights.

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Insights

Unlocking value through understanding human dynamics.

Friction

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